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Value, Positioning— The Right Numbers…

Three Sample Sponsorship Levels with Accompanying Benefits

Option One

Benefits:

  • One 11-minute stand-alone broadcast program of Body Language. This segment will be broadcast as part of the biweekly show, distributed on HealthRadio.net, WomensRadio.com, RightHealth.com; and American Forces Network. Distribution: 3.5 million impressions.
  • This broadcast segment will also be provided as a Podcast, with a verbatim transcript, for client and third-party website posting.
  • Distribution of all sponsored programming directly to members of the National Association of Medical Communicators, www.namc.info

Option Two

Benefits:

  • Five 11-minute stand-alone broadcast programs of Body Language. This segment will be broadcast as part of the biweekly show, distributed on HealthRadio.net, WomensRadio.com, RightHealth.com; and American Forces Network. Distribution: 3.5 million impressions
  • These broadcast programs will also be provided as Podcasts, with verbatim transcripts, for client website posting; plus posting on www.bodylanguage.org
  • Distribution of all sponsored programming directly to members of the National Association of Medical Communicators, via www.namc.info.
  • Three 90-second daily national Life Love & Health programs, selected adaptations from the original Body Language programs, broadcast on Sirius XM Radio and other affiliates (see program description) Distribution: 3.1 million impressions

Option Three

Benefits:

  • Twelve 11-minute stand-alone broadcast programs of Body Language. This segment will be broadcast as part of the biweekly show, distributed on HealthRadio.net, WomensRadio.com, RightHealth.com; and American Forces Network. Distribution: 3.5 million impressions
  • These broadcast programs will also be provided as Podcasts, with verbatim transcripts, for client website posting.
  • Distribution of all sponsored programming directly to members of the National Association of Medical Communicators, via www.namc.info.
  • Six 90-second daily national Life Love & Health programs, selected adaptations from the original Body Language programs, broadcast on Sirius XM Radio and other affiliates (see program description) Distribution: 3.1 million Impressions

Additional Client Opportunities

  • Greater number of programs, both broadcasts and/or Podcasts
  • Website banner ads
  • Broadcast inclusion of client-prepared advertising
  • Custom-voiced advertisements and PSAs
  • Product testimonial by host(s)
  • Personal appearances and presentations
“Reality Check” by UbyKotex. NOT Your Mother’s Kotex!

Self-parody is the sincerest form of flattery, as this video, viewed by a million+ YouTube’ers, asks the eternal question, “Why Are Tampon Ads SO Ridiculous?”

Quoted in ADLAND.tv, Merrie Harris, global business director at JWT, said that after being informed that it could not use the word vagina in advertising by three broadcast networks, it shot ["Reality Check"] with the actress instead saying “down there,” which was rejected by two of the three networks.

(Both Ms. Harris and representatives from the brand declined to specify the networks.)

“It’s very funny because the whole spot is about censorship,” Ms. Harris said. “The whole category has been very euphemistic, or paternalistic even, and we’re saying, enough with the euphemisms, and get over it. Tampon is not a dirty word, and neither is vagina.”

Ironically, the ad incorporates amusing but aesthetically and culturally dated archival Kotex TV ad footage, further evidence that “Kimberly-Clark’s Kotex brand is hoping to break down the stigmas and embarrassment surrounding feminine care products,” according to mediapost.com.