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ASCRS Honors Christopher Springmann

National Media Awards Honor Outstanding
Multimedia Colorectal Disease Reporting

Internet Award Winner: Christopher Springmann
Judges applauded On the Path Productions’ Christopher Springmann for creating “Ulcerative Colitis,” a podcast available on www.bodylanguage.org. Judges called it a “well-produced and well-written 90-second interview with a gastroenterologist” that conveys the reluctance of young patients to seek treatment for a serious and sometimes embarrassing illness “with passion and clarity.”

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ARLINGTON HEIGHTS, IL–Outstanding newspaper, television and Internet reports that promote public understanding of colon and rectal disease were selected as winners of the 2010 National Media Awards competition sponsored by the American Society of Colon and Rectal Surgeons (ASCRS).

About ASCRS
The 2,600-member American Society of Colon and Rectal Surgeons is located in the Chicago suburb of Arlington Heights. Its board-certified colon and rectal surgeons complete a residency in general surgery, plus an additional year in colon and rectal surgery, and pass an intensive examination conducted by the American Board of Colon and Rectal Surgery.

“Reality Check” by UbyKotex. NOT Your Mother’s Kotex!

Self-parody is the sincerest form of flattery, as this video, viewed by a million+ YouTube’ers, asks the eternal question, “Why Are Tampon Ads SO Ridiculous?”

Quoted in ADLAND.tv, Merrie Harris, global business director at JWT, said that after being informed that it could not use the word vagina in advertising by three broadcast networks, it shot ["Reality Check"] with the actress instead saying “down there,” which was rejected by two of the three networks.

(Both Ms. Harris and representatives from the brand declined to specify the networks.)

“It’s very funny because the whole spot is about censorship,” Ms. Harris said. “The whole category has been very euphemistic, or paternalistic even, and we’re saying, enough with the euphemisms, and get over it. Tampon is not a dirty word, and neither is vagina.”

Ironically, the ad incorporates amusing but aesthetically and culturally dated archival Kotex TV ad footage, further evidence that “Kimberly-Clark’s Kotex brand is hoping to break down the stigmas and embarrassment surrounding feminine care products,” according to mediapost.com.