About On the Path Productions

San Francisco’s On the Path Productions (OPP) was founded by radio personality and motivational speaker Christopher Springmann. OPP produces interview-based broadcast programming, in both short and long formats, including Life, Love & Health , Life Love & Health: Special Edition and Body Language. OPP also produces custom Podcasts focused on health and lifestyle issues. Sponsorships and underwriting grants are provided by leading brands, trade associations, foundations and healthcare organizations.

Since 2003, On the Path Production’s broadcasts and webcasts have reached millions of consumers as well as opinion leaders and policy makers.

On The Path Productions has created a highly successful model for educating listeners, engaging them through real-life experiences, case histories, and success stories. OPP highlights the ways in which consumers, often in partnership with healthcare professionals, can initiate change resulting in more positive health and lifestyle outcomes.

Central to Christopher Springmann’s approach to emotionally engaging listeners is the use of first-person storytelling, essentially putting “the heart and soul” back into the science of medicine. He has worked directly with medical professionals and leading clinical experts, allowing him to successfully communicate and translate the benefits of new clinical, pharmaceutical and healthy lifestyle approaches to listeners. This approachable and compelling style inspires consumers both intellectually and behaviorally.

OPP’s current underwriters include the American Heart Association, Easter Seals, the American Urological Association Foundation and the American Academy of Orthopaedic Surgeons.

“Reality Check” by UbyKotex. NOT Your Mother’s Kotex!

Self-parody is the sincerest form of flattery, as this video, viewed by a million+ YouTube’ers, asks the eternal question, “Why Are Tampon Ads SO Ridiculous?”

Quoted in ADLAND.tv, Merrie Harris, global business director at JWT, said that after being informed that it could not use the word vagina in advertising by three broadcast networks, it shot ["Reality Check"] with the actress instead saying “down there,” which was rejected by two of the three networks.

(Both Ms. Harris and representatives from the brand declined to specify the networks.)

“It’s very funny because the whole spot is about censorship,” Ms. Harris said. “The whole category has been very euphemistic, or paternalistic even, and we’re saying, enough with the euphemisms, and get over it. Tampon is not a dirty word, and neither is vagina.”

Ironically, the ad incorporates amusing but aesthetically and culturally dated archival Kotex TV ad footage, further evidence that “Kimberly-Clark’s Kotex brand is hoping to break down the stigmas and embarrassment surrounding feminine care products,” according to mediapost.com.