About Body Language

Body Language ® is a medically-based program featuring women’s and children’s health and wellness issues, bringing a unique approach to patient education, prevention and enhanced health literacy to millions of broadcast and on-line listeners worldwide.

Body Language features the synergy and professional interaction of co-hosts Teresa Knight, MD, FACOG (Ob/Gyn) and health radio personality and senior correspondent, Christopher Springmann. The one-hour interviewed-based program ultimately seeks to enlighten and empower consumer’s choices and options. Body Language does this through a narrative between patient and provider, which often includes family members and loved ones.

The goal for listeners is to learn more about a condition through the experiences and guidance of others who have “been there before,” in order to demystify what can often be a frustrating and scary journey into the complicated world of healthcare.

Our experience for listeners often takes the form of:

  • discussing initial symptom recognition
  • exploring on-line patient advocacy organizations and support groups
  • getting the correct diagnosis by identifying the proper healthcare professional and/or medical center (Scott & White Healthcare; Mayo Clinic; Cleveland Clinic; MD Anderson)
  • investigating and understanding treatment options
  • developing realistic expectations
  • living with the outcome

That’s Body Language . . . .

Dr. Knight’s empathetic, engaging and accessible style is perfectly complimented by Springmann’s witty, colorful and sometimes irreverent presentation. Together they form an ideal team, achieving a balance between the interests of the consumer and the health professional. Dr. Knight and Springmann, as co-hosts, engage in conversation with a diverse group of people in the healthcare and wellness arena. Responding to the hosts’ well-informed and experienced questioning, the interviewees provide insights and information for the listening audience. The personal approach of the hosts turns even complex material into understandable and memorable content.

The program offers sponsors and underwriters the opportunity to create awareness of their achievements in research, product development, and treatment capabilities. Body Language uses in-depth interviews with the sponsor’s chosen representatives, health professionals and patients, to produce compelling, engaging stories, including case histories and testimonials. More . . .

Amongst others, Body Language showcases as interviewees the members of the National Association of Medical Communicators (NAMC), plus their patients, professional colleagues, and published physician-authors. All Body Language programming is distributed directly to the members of NAMC.

Body Language reaches an aggregated broadcast audience of 1.5 million domestically and two million internationally. The program seeks to: enlighten and empower consumers’ choices about health and healthcare; influence outcomes through increased health literacy and education; create awareness of various treatment options and emerging medical science.

“Reality Check” by UbyKotex. NOT Your Mother’s Kotex!

Self-parody is the sincerest form of flattery, as this video, viewed by a million+ YouTube’ers, asks the eternal question, “Why Are Tampon Ads SO Ridiculous?”

Quoted in ADLAND.tv, Merrie Harris, global business director at JWT, said that after being informed that it could not use the word vagina in advertising by three broadcast networks, it shot ["Reality Check"] with the actress instead saying “down there,” which was rejected by two of the three networks.

(Both Ms. Harris and representatives from the brand declined to specify the networks.)

“It’s very funny because the whole spot is about censorship,” Ms. Harris said. “The whole category has been very euphemistic, or paternalistic even, and we’re saying, enough with the euphemisms, and get over it. Tampon is not a dirty word, and neither is vagina.”

Ironically, the ad incorporates amusing but aesthetically and culturally dated archival Kotex TV ad footage, further evidence that “Kimberly-Clark’s Kotex brand is hoping to break down the stigmas and embarrassment surrounding feminine care products,” according to mediapost.com.